Right before the Green Bay Packers won the Super Bowl I found this great article that explains how a NFL team in a city of 102,000 people manages to survive and thrive.
And here’s a snippet from a New Yorker article: Those Non-Profit Packers
The Packers’ unique setup has created a relationship between team and community unlike any in the N.F.L. Wisconsin fans get to enjoy the team with the confidence that their owner won’t threaten to move to Los Angeles unless the team gets a new mega-dome. Volunteers work concessions, with sixty per cent of the proceeds going to local charities. Even the beer is cheaper than at a typical N.F.L. stadium. Not only has home field been sold out for two decades, but during snowstorms, the team routinely puts out calls for volunteers to help shovel and is never disappointed by the response. It doesn’t matter how beloved the Cowboys are in Dallas; if Jerry Jones ever put out a call for free labor, he’d be laughed out of town.